No surprises here, but novel turned movie 50 Shades of Grey has broken all sorts of box office records in its opening week. The movie opened with £4.6 million on it’s opening day in the UK (a record for an 18-certificate movie) and is on target to rake in $235 million in its opening week worldwide.
The profit already made is crazy when you realise the film had a $40 million budget. It also broke the Valentine’s weekend record with %81.7 million taken in in the US.
You have to bear in mind the film has had mixed to negative reviews, so for it to pull in this much at the box office at such a short space of time, is nothing short of amazing. Then again, it was advertised absolutely everywhere, so should we really be surprised?